Getting the word out there
Category Property
How digital marketing benefits the modern property market
Since the days of our hunter-gatherer ancestors going around to inspect the latest vacant cave (between saber tooth tigers and mammoths, real estate vacancies must have been abundant), the search for a new home has been part of humanity since its start. How news of the latest properties on the market is shared has changed drastically over the years, though.
For centuries, town criers who called out the details of the latest lands for sale over public squares were the primary manner in which real estate was advertised beyond simple word of mouth. Then, in 1450, Johannes Gutenberg created his printing press and changed the way the world would communicate forever. But although Gutenberg had invented the printing press more than two and a half centuries earlier, it was only in 1704 that the first true real estate advertisement was printed in the Boston News-Letter. This allowed the world of real estate campaigning to reach the general public in ways and numbers unheard of before, and allowed an entire industry to change the way it operated.
First telephones, then radio, and finally the internet: the real estate market has been at the forefront when it comes to utilising the latest technologies, never again waiting a few centuries to grasp the opportunities the world had on offer. Over the past few years, and especially during the pandemic, where digital marketing shifted front and centre in the world of property marketing, the latest developments are (and have been) changing the landscape of the industry just as drastically as Gutenberg's printing press did.
Each new avenue of digital marketing also holds specific benefits that enable sellers to reach a broader audience and find the right buyer so much sooner.
Connecting with the market
With increased connectivity between people, social media has also opened the doors to a new world of real estate marketing. Now, sellers are able to showcase their properties to potential buyers on the platforms most of them already visit on a daily basis.
Adapting to the future
Once sellers have embraced digital marketing, they will be able to adapt more easily to the latest technological advancements and platforms that can be utilised in property marketing in the future. In this way, sellers can ensure that their real estate listings will always be there where their audience is.
Benefiting from an existing brand
By working with the support of a trusted estate agency, such as Meridian Realty, sellers benefit not only from industry knowledge and professional digital equipment but also from the company's existing business brand. Potential buyers will immediately be able to connect to the reputation of the estate agency, connecting that emotion to your listing as well.
With Meridian Realty, you get the benefit of a brand that has an unmatched online presence. From our website to our social media pages (which even includes a dedicated TikTok page), all of which are accompanied by the professional photography and videos that has become a cornerstone of the Meridian online brand presence.
Showcasing what's new
Our online property portal has allowed us to showcase our latest properties in a whole new way, giving our users (both buyers and sellers) an eagle eye over the property market. Through our property portal, buyers are able to connect instantly with the latest properties on the market while also narrowing their search according to their real estate requirements. By simplifying the property search and the way buyers and sellers interact with each other, we ensure that the journey starts off on the right foot.
Taking the grand tour
From digital floorplans and "dollhouse" reconstructions to taking potential buyers on a virtual tour through your entire property, Matterport 3D is bringing the property market right into buyers' homes. With the onset of the pandemic, virtual tours, such as those made possible with Matterport 3D, enabled property tours to continue in a safer and more convenient form than ever before. But now that they are here, it is unlikely that virtual tours will ever leave the realm of property marketing.
Adjusting your strategy accordingly
Where digital marketing fully trumps the techniques of previous years, is the ability to successfully gauge the engagement level of marketing endeavours and adjust them accordingly to achieve a greater impact. With the use of tracking technologies, sellers are able to see exactly how many people engaged with marketing material, instead of marketing blindly without any guarantee of success.
Meridian Realty has always prided ourselves in our commitment to staying on the frontlines of digital advancements, always assuring our clients of professional, high-quality digital marketing when they enter the property market. As such, we cannot wait to see what advancements, technologies, and marketing possibilities the future may hold.
Connect with us to get the latest property news and reach out to our team of iAgents to help you make the best lifestyle and investment decisions.
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This article is a general information sheet and should not be used or relied on as legal or other professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein. Always contact your adviser for specific and detailed advice. Errors and omissions excepted (E&OE)
Author: Meridian Realty
